Storytelling Case Studies

A regional collaboration for women and girls Activate West Wales work alongside communities and partners across the West Wales region to lead, collaborate and take action to create opportunities for women and girls to be more active and engage in physical activity. A strong example of this partnership approach is the collaboration between four local authorities in Carmarthenshire, Pembrokeshire, Swansea and Neath Port Talbot. Together, they identified a shared regional challenge: the lack of consistent, female‑friendly environments that support women and girls to be active. Recognising that this issue could not be addressed in isolation, the local authorities jointly applied

Every year, an estimated 454 tonnes of sports kit ends up in landfill, generating the equivalent of 32,400 tonnes of CO₂ – while many families struggle to afford the sports kit their children need. Across West Wales, partners recognised both the environmental and social cost of this challenge and came together to create a shared solution. At the heart of this collaboration is Replay, a campaign co created by partners from local authority sport development teams, Welsh Triathlon, the Scarlets, Ospreys, Weightlifting Wales, Welsh Netball, Welsh Athletics, Beicio Cymru, Hockey Wales, the Boys and Girls Clubs of Wales, Welsh Golf

The State of the Region review, commissioned by Activate West Wales (formerly West Wales Sports Partnership), marks a significant step towards building a more connected, data‑driven approach to sport and physical activity across West Wales. Activate West Wales (AWW) aim to reduce inequalities in physical activity so that everyone in Pembrokeshire, Carmarthenshire, Swansea and Neath Port Talbot can live healthier, more active lives. This partnership brings together local authorities, health boards, national governing bodies, universities, community organisations and professional sports clubs, all working towards a more active West Wales. Neath Port Talbot Physical Activity and Sport Service (NPT Pass) is

Creating active, confident children through community physical activity Sport Pembrokeshire plays a key role in the Activate West Wales’ (formerly West Wales Sport Partnership) mission to reduce inequalities in physical activity across the region. The State of the Region review highlights that partners across West Wales are working together to ensure every child has an opportunity to live a healthier, more active life. The team at Sport Pembrokeshire is doing just that by delivering inclusive, multi-sport sessions and young ambassador programmes that develop young leaders to inspire their peers. The work in Pembrokeshire is primarily supported through grant funding from