Meet the board

Sue stepped into the role of Chair in October 2023, and as the current CEO of Wales Air Ambulance, she brings a wealth of experience from a variety of high-profile roles across the public, private, and charity sectors. She’s always been passionate about how healthy lifestyles can boost health and wellbeing and is a big advocate for investing in preventative measures that make a real difference.

Ben is our Director and Vice Chair, bringing 20 years of experience in the higher education sector. With a strong background in developing commercial and customer-focused services, products, and operations, he plays a key role in guiding the Activate West Wales strategy and helping shape its future direction.

Tom is Head of Community at Ospreys and is passionate about getting people moving and connecting.

Dr Wainwright is a senior lecturer at University of Wales, Trinity St David’s and has a real passion for keeping active. She loves surfing, rowing, mountain biking, walking and generally being outside in nature.

Jo is an Investment Operations Director at the Development Bank of Wales but when she’s not working, she’s a keen runner, particularly trail running.

Rob is the Active Wellbeing and Sport Manager at Colegau Cymru and, alongside volunteering at a weightlifting club, he also enjoys mountain biking and walking.

Carl is the Senior Sport and Leisure Manager at Carmarthenshire Council and local authority Voice Representative and is a proud dad-of-two who likes to dip into the occasional triathlon.

Mark is the CEO of Red Cloud Marketing MC. He is a committed cyclist, mountain biker, trail runner and Hyrox racer.

Matt is the Sport Pembrokeshire Manager and local authority Voice Representative, enjoys running around on the beaches of Pembrokeshire with his family, helping them appreciate being physically active.