Activate West Wales exists to create the conditions for a more active region, supporting partners to lead boldly, collaborate regionally and act locally.
We are working to reduce inequalities in physical activity so that everyone in Pembrokeshire, Carmarthenshire, Swansea and Neath Port Talbot can live more active, healthier lives.
We bring organisations together across sectors to understand the real barriers facing our communities and give partners the confidence and support to take action in their local area.
We advocate for the role of sport and physical activity in improving lives across West Wales — locally, regionally and nationally.
We bring partners together to align resources, reduce duplication and focus on what matters most.
We combine data, lived experience and storytelling to drive smarter decisions and greater investment.
To activate West Wales by creating the conditions for a more active region, supporting our partners to lead boldy, collaborate regionally, and act locally through insight, strong relationships, and shared ambition.
710,000+
80
120
5,000
£2.5m
350+
Six innovative projects are now underway, involving 35+ partners:
Welsh Boxing with Scarlets, Ospreys and Colegau Cymru use boxing to engage young women in deprived areas, delivered in non‑traditional spaces and led by local ambassadors to promote confidence, connection and collaboration.
Welsh Triathalon with Beicio Cymru, Run Wales and Carmarthenshire Council provide run, bike and swim activities co‑designed by women for women.
FAW with Wales Netball and Swansea Sport & Health Team work with women in a local mosque, led by peer coaches to build confidence and leadership.
StreetGames with national and local partners train young women as researchers to uncover what helps or hinders participation. Their insights will inform national organisations to support development and participation opportunities for women and girls.
Sport Pembrokeshire and local partners work across four towns to understand girls’ experiences of being active and their barriers. Their insight will inform the development of appropriate opportunities to increase physical activities for girls.
A new regional role connecting partners and sharing learning, collaborating resources and strengthening inclusive provision for women and girls across Carmarthenshire, Pembrokeshire, Swansea and Neath Port Talbot
Let’s activate West Wales together
ambition
connected
people
places
collaboration
community
equity
Building a West Wales where being active is part of everyday life takes leadership, collaboration and people willing to think beyond their own delivery. We want to work with organisations and individuals ready to shape long-term, change. Our aim is to build partnerships with strategic leaders and decision makers, funders and investors, community and delivery partners, health, education, workforce partners and more.
